The Exhibition Planning Workbook

by Moriah Alise

A Step-by-Step Guide to Successfully Curating and Hosting Your Own Art Exhibition

Is the Exhibition Planning Workbook for You?

Worried About Overwhelm

✅ Even if you know your exhibition's theme, you're worried that managing the logistics and marketing will overwhelm you.

No Idea Where To Start

✅ You're eager to host your first art exhibition but have no idea where to start with planning or budgeting.

Uncertain about how to organize

✅ You're ready to showcase your art and attract collectors, but you're unsure how to organize everything smoothly.

Afraid of Wasting Resources

✅ You don't want to waste time and money on trial and error—you need a clear, actionable plan to guide you.

On a Tight Budget

✅ You have a limited budget and need to maximize every dollar to ensure a successful exhibition.

If you answered YES to any of these, you're in the right place.

With the Exhibition Planning Workbook, you'll gain:

  • A step-by-step guide to planning your entire exhibition from start to finish.

  • Clear timelines, budgeting tools, and promotional strategies to ensure success.

  • Confidence in knowing you're prepared and ready to execute your vision.

Are you ready to take your exhibition to the next level?

Here’s What Our Students Say

  • ⭐️⭐️⭐️⭐️⭐️ "This workbook is a game changer for me!" — Rhonda M., Emerging Artist "I had no clue how to organize my first exhibition, but this guide made everything clear. From budgeting to marketing, it broke down each step and is giving me the confidence I need."

    Rhonda M

  • "I can already tell this workbook will save me countless hours of stress. I followed the step-by-step plan, and its helped me secure the perfect venue and create a buzz around my art. Highly recommend it to anyone hosting an exhibition!"

    Sydeny P.

  • "I’ve tried other resources before, but this workbook is by far the most comprehensive. It gives me real, actionable advice and seems like it will keep me on track. The budget tips alone were worth the price."

    Aysha W.

  • "This workbook was exactly what I needed to get organized. I didn’t feel overwhelmed at any point, and the layout was super easy to navigate. I’m already planning my next exhibition using this guide!"

    Katie B. M.

What You’ll Achieve

Planning and Concept Development

  • Understand the overall exhibition planning process.

  • Define the key goals and objectives for your exhibition.

  • Master the importance of thorough organization and preparation.

Guides Included:

  • Exhibition Theme & Concept Guide: Step-by-step instructions on how to define the core theme and concept of your exhibition, ensuring it aligns with your artistic vision and goals.

  • Project Timeline Guide: A detailed guide on creating a timeline that covers every phase of your exhibition, from initial planning to the closing day, ensuring nothing is overlooked.

  • Goal-Setting Guide: A practical tool to help you set clear, achievable objectives for your exhibition, whether it's focused on sales, exposure, networking, or artistic expression.

  • Organization Checklists: Essential checklists to help you stay organized at every stage, breaking down tasks and prioritizing them for maximum efficiency

Budgeting and Financial Planning

  • Create a realistic and effective budget for your exhibition.

  • Learn how to allocate resources and stretch your budget for maximum impact.

  • Understand how to secure additional funding or sponsorships if needed.

Guides Included:

  • Budget Breakdown Guide: A comprehensive guide that walks you through how to allocate funds for each part of your exhibition, including venue, marketing, production, and logistics.

  • Funding Strategy Guide: A step-by-step plan for securing funds, from self-funding strategies to exploring sponsorships, grants, and crowdfunding options.

  • Expense Tracking Template: A customizable template to track all your expenses in real-time, ensuring you stay within your budget and avoid unexpected costs.

  • Sponsorship Proposal Template: A ready-to-use template to create compelling sponsorship proposals, designed to attract potential sponsors and funding partners.

  1. Key Outcomes:

    • Build a comprehensive, realistic budget that covers every detail of your exhibition.

    • Explore multiple funding avenues to ensure you secure the necessary finances, from sponsorships to personal savings.

    • Stay on top of your expenses with clear, easy-to-use tracking tools.

    • Learn how to craft effective sponsorship proposals to enhance your exhibition’s financial stability.

Marketing, PR & Sales

  • Develop a comprehensive marketing plan to promote your exhibition.

  • Learn how to effectively leverage both silent networking and social media.

  • Build relationships with media outlets to generate buzz around your event.

Guides Included:

  • Budget Breakdown Guide: A comprehensive guide that walks you through how to allocate funds for each part of your exhibition, including venue, marketing, production, and logistics.

  • Funding Strategy Guide: A step-by-step plan for securing funds, from self-funding strategies to exploring sponsorships, grants, and crowdfunding options.

  • Expense Tracking Template: A customizable template to track all your expenses in real-time, ensuring you stay within your budget and avoid unexpected costs.

  • Sponsorship Proposal Template: A ready-to-use template to create compelling sponsorship proposals, designed to attract potential sponsors and funding partners.

  1. Key Outcomes:

    • Build a comprehensive, realistic budget that covers every detail of your exhibition.

    • Explore multiple funding avenues to ensure you secure the necessary finances, from sponsorships to personal savings.

    • Stay on top of your expenses with clear, easy-to-use tracking tools.

    • Learn how to craft effective sponsorship proposals to enhance your exhibition’s financial stability.

+ MORE

Frequently Asked Questions

  • Absolutely! The workbook is designed for both beginners and experienced artists. It breaks down complex tasks into simple steps, making it easy to follow for those planning their first exhibition, while offering valuable insights for more seasoned professionals.

  • Yes! The workbook includes a section on venue selection, helping you identify the best venue for your exhibition based on your goals, audience, and budget. It provides practical tips on securing a space that aligns with your exhibition needs.

  • Not at all. The workbook is designed to help you plan your exhibition while you're still creating. From defining your concept to crafting a marketing strategy, it helps ensure your exhibition planning is on track even before your artwork is finished.

  • The timeline depends on the complexity of your exhibition and how much you’ve already planned. The workbook provides a project management approach, helping you break down tasks into manageable phases, so you can set realistic deadlines for each stage.

  • Yes, we include budgeting templates and financial planning guides to help you calculate costs, manage your exhibition expenses, and ensure you stay within budget.

  • The workbook is available as both a physical book and a digital download. The Physical book will be available in March of 2025. You can choose the format that best suits your needs, and if you buy the physical copy, you'll also receive the digital version for free.